Meet Marissa
I’m passionate about building brands that resonate and drive impact. Drawn to marketing for its unique ability to influence growth and business success, I thrive at the intersection of creative vision and strategic thinking.
Having spent 8+ years working in marketing, I’ve learned from experience how to balance the many moving parts of a an integrated marketing strategy: incorporating events, creative content, customer comms, and digital marketing initiatives in an impactful way.
I am a strong believer in the power of design. I’m always seeking out new ways to elevate brand identities and data-driven storytelling through cohesive design. If you have any tips you’d like to share, please don’t hesitate to reach out!
Above all else, I understand the value data-driven decision-making. I’m currently pursuing a Master of Science degree in Marketing Analytics at Zicklin School of Business part-time to better hone my analytical skills.
Work Experience
Marketing Manager
ProQuo AI
Nov. 2023 – Nov. 2024
- Develop and execute comprehensive B2B marketing strategies, driving awareness and client acquisition for a consumer intelligence platform.
- Plan and execute speaking engagements and global events across the US, UK, and Europe, managing promotion, logistics, and presentation design.
- Oversee the creation of high-impact marketing content, including reports, thought leadership articles, e-books, and webinars.
- Collaborate with executive leadership to align marketing efforts with business objectives, including the launch of a new company proposition and VTO.
- Manage multi-channel campaigns across digital and social platforms, generating increased engagement and measurable business outcomes.
Customer Success Manager
ProQuo AI
Nov. 2022 – Nov. 2023
- Led quarterly business reviews with key mid-market and enterprise clients, providing actionable recommendations to optimize their marketing efforts.
- Designed and implemented tailored communication strategies to strengthen client relationships, boost retention, and reduce churn.
- Partnered with internal teams to develop innovative solutions for client needs, aligning account strategies with business objectives.
- Developed internal communication initiatives to align global teams on client accounts, new product launches, and changes to company proposition.
Marketing Director
Ricigliano & Filopei, P.C.
Mar. 2020 – Nov. 2023
- Directed marketing and business development strategies for NYC law firm, working closely with managing partners and senior leadership to achieve wider business goals.
- Designed and executed a growth marketing strategy, resulting in a five-year high for direct client acquisition.
- Spearheaded a comprehensive rebranding effort, managing internal communications, PR campaigns, and brand roll-out across all channels.
- Identified and pursued new client opportunities, enhancing retention through improved client journey mapping and personalized engagement.
- Produced engaging content, including brochures, guides, and digital assets, to communicate the firm’s value proposition to prospective clients.
- Regularly presented detailed marketing and business development reports to senior leadership, influencing strategic decision-making.
Assoc. Marketing Manager
Penguin Random House
Nov. 2018 – Mar. 2020
- Managed the department’s CRM strategy, enhancing segmentation, streamlining workflows, and improving retention rates.
- Redefined customer touchpoints by digitizing and redesigning seasonal catalogs to better support the sales team and client needs.
- Coordinated logistics for national conferences, overseeing budgets, vendor contracts, and speaker scheduling to ensure seamless execution.
Marketing Coordinator
Oxford University Press
May 2016 – Nov. 2018
- Designed and executed end-to-end marketing campaigns, exceeding sales targets and improving visibility for key publications.
- Developed end-to-end book marketing campaigns for the newly expanded business psychology catalog, exceeding sales goals by 33%.
- Collaborated with Sales team, creating sales enablement collateral and presenting weekly sales reports to the Marketing & Sales Director, SMM, and US Field Sales Representatives.
- Collaborated with subject-matter experts to create thought leadership content, establishing the organization as a leader in niche markets.
Education
M.S. Marketing Analytics
Zicklin School of Business
Est. 2025